The Business of Pet Care (Aired 04-18-26) How Storytelling and PR Build Real Visibility for Pet Brands

In this episode of The Business of Pet Care, host Dara Forleo explores a powerful but often misunderstood aspect of business growth: how storytelling and public relations shape authority, visibility, and long term success.

Joined by Mary Tan, founder of Whisker Media and a former broadcast journalist, the conversation reveals why getting attention isn’t about promotion it’s about telling the right story in the right way.